A Great Keynote Speech is Like Fine Wine

What has fine wine got to do with a great speech?

I recently read an article about how to spot a fine wine, and as a keynote speaker, it struck me that this is exactly how we should think about speeches. I might say I am a wine enthusiast as well, which is why I was reading the article!

According to Jane MacQuitty, a fine wine isn’t just about taste in the moment; it’s about how long it lingers:

✅ 5 seconds – Forgettable.

✅ 10-15 seconds – Decent, but nothing special.

✅ 30+ seconds – Now we’re talking greatness.

Public speaking is the same. A speech that fades quickly isn’t a great speech. The best ones stay with you long after the final word.

Great speeches have:

🔹 A strong opening that grabs attention.

🔹 A balanced structure that keeps the audience engaged.

🔹 A lasting impact—the kind that lingers in the minds of listeners.

The finest wines—and the finest speeches—are crafted with intention, depth, and complexity.

Here's more of MacQuitty's thoughts: "It’s not until you are over 30 seconds that the magic starts to happen. Then you know that you are drinking something well made and complex and knocking on the door of greatness."

How do you see your speech? Something knocking on the door of greatness?

💡 Next time you are preparing a speech, ask yourself: will my words fade in seconds, or will they stay with my audience long after I leave the stage?

👉 What trick do you use to make sure your speech stays with the audience? I'd love to hear your thoughts! 🍷🎙️

P.S. Does your event need a speaker on Leadership Communication?

✔️ If yes, get in touch now, let's talk! I'm the creator of the Leadership Communication HACKS.

😉 Just like fine wine, the effect I have on your audience will stay with them long after they have left the event!

#LeadershipCommunication #KeynoteSpeaker