Is Communication Really Just a Soft Skill?
It’s frustrating that when I hear executives dismissing communication as just “soft skills.” Soft? Really? Why don’t we examine the evidence? 👉🏽 David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate […]


